Extend Your Reach–do more with your existing budget

 

Sources:

BBM RTS Survey – Spring 2008

Average results for Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Montreal and Quebec City markets

AdBar™: Safeway, Sobeys, Price Chopper, IGA, Co-op, Metro, Super C, T&T, Foodlands, Galati and Sunterra shoppers/past month

Outdoor: Time spent commuting by car and/or public transit (one way between 1 and 46+ min)

Newspaper: leading daily newspaper readership weekday (Calgary Herald, Edmonton Journal, Vancouver Sun, Winnipeg Sun, Toronto Star and Journal de Montreal)

Television: leading specialty and/or digital channels watched/average week (Discovery Channel, A&E and Canal Vie)

Magazine: leading magazine readership/past month (Canadian Living, Reader’s Digest, People, Coup de Pouce)

Radio: leading radio stations tuned most (QM FM, Jack FM, CISN Country, 680 News, CHUM FM, Rythme FM)