Category Research Results

Media/Entertainment (TV/Radio/Movies)	Sample client creative
Average Per Category 71% Recall – 23% Unaided + 48% Aided
Automotive	Sample client creative
Average Per Category 61% Recall – 15% Unaided + 46% Aided
Event Marketing	Sample client creative
Average Per Category 59% Recall – 16% Unaided + 43% Aided
Homes	Sample client creative
Average Per Category 60% Recall – 12% Unaided + 48% Aided
Retail/Shopping	Sample client creative
Average Per Category 55% Recall – 16% Unaided + 39% Aided
Food/Beverage	Sample client creative
Average Per Category 55% Recall – 14% Unaided + 41% Aided

Source: Field Research Studies:  2002 - 2007